Privacy Policy Your Arts, My Ads. Cultural marketing is (almost) free - Alberto Sonego

How a good marketing strategy can help artists (almost) for free.

Stop reading that word in brackets: advertising is not for free – but it’s not as expensive as you could think. There are a few platforms that can help artists to sell their products without investing a big amount of money. Moreover (especially for this sector), advertising does not (and should not) represent the main online activity to promote these kind of products.   How do arts work, online?

Grow naturally

Do not use bots or any kind of automatism – unless it is very precise and thrustful. You shouldn’t care about having a lot of followers, but a GOOD fanbase. A natural growth can be achieved through a very accurate management of your own page, but it can be pushed by some easy techniques I will show you at the end of this article.

Choose Instagram

Even if your art is not pretty visual, Instagram is growing fast among young users. Also, it’s starting an implementation of the shopping options. A business page on Instagram allows you to visualize the statistics related to your contents (how many people have you reached? How many people has clicked on your website link?)

It’s YOUR editorial plan

If an agency offer to manage your publication…courteously decline. There is no way a consultant can manage your contents better than you do. Especially if you are into visual arts. Still, a general advice regarding formats may be helpful in order to reach your target.  

Go for Partneships

Tag, tag, tag. Is your work inspired to a person you know? Tag her/him. Did you paint that in Milan? Add your position to the post. These little actions permit to reach more people – so that you will not need to invest much money on adv.  


As I wrote at the beginning of this article, there are also 4 tips to manage your social profiles.


  1. Interaction. Answer to comments and like other people’s contents. Social media are made to dialogue.
  2. Constance. Even if you get sick of social media, do not quit them. They may not be funny all the time, but they are part of your job.
  3. Coherence. You are recognizable because of the formats you use: once you decide your editorial line, do not change it continuously.
  4. Listening. Sometimes, critics are tough, but they can also be a useful feedback to improve your communication strategy. Pay attention to what the users say – be self-confident, not selfish.