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More ideas, but in English

Marketing si scrive con la C

Come Ulisse o Biancaneve, il ritorno della creatività nel marketing segna la fine della Grande Narrazione pseudo-scientifica degli algoritmi. Con buona pace del reame delle performance e dei proc(ac)i ammaliatori (aka guru).   Parlare di creatività è “roba da...

Why has Advertising Become so Boring?

Funny, relevant, meaningful: if you wouldn't use any of these terms to describe the ads you've seen, well ... you've got the point.   The problem about many brands is that they communicate as if they had something interesting to say - while they don’t. Let’s say it...

Market-Driven To Win The Match

There are many ways to win a match. First of all, you must be well trained; then, you should deeply know your opponents (not only their weaknesses, but also and above all their strengths). Moreover, you must have a goal and a strategy. Otherwise, you are already...

Augmented Reality: 3 Ways To Reinforce Your Business

Augmented Reality can be developed in (at least) 3 different ways. But how can AR actually make a difference for your business? In Italy, the lockdown ended almost one month ago, but wearing masks is still compulsory - especially if you can’t keep the social distance,...

Advertising On Grindr. Or Not?

Is it the right choice for your product? As we will see, this app may generate a very high ROI. Yet, some precautions are needed.. Why Grindr? Mainly because this app has an autonomous advertising platform - while Tinder is supported by Facebook Ads manager. It is...

Your Arts, My Ads.

How a good marketing strategy can help artists (almost) for free. Stop reading that word in brackets: advertising is not for free - but it’s not as expensive as you could think. There are a few platforms that can help artists to sell their products without investing a...

Leadership Is All About Explaining

A true leader doesn’t impose anything - because following is a free choice and a hard process to start.   I’ve met tens of “leaders” that actually confused leadership with dominion. They were pretty convinced that being a leader means to look like a commander in chief...